For developers and marketing agencies
A commute claim that survives the site visit.
Distance to jobs is the main objection in a growing suburb. A measured, dated claim that buyers can check answers it better than a round number.
Verified Commute · active
Kestrel Grove, Phase 1
Worked example · RERA number as supplied by the developer
Northgate Tech Park
47 min typical · 68 min bad day
Sunbeam Public School
17 min typical · 24 min bad day
Varnapur Metro station
11 min typical · 13 min bad day
Measured 3 to 14 Aug, weekday 8:15 to 9:15 am · Method v1.0 · Next check Nov
Developer note: shuttle to Northgate runs from Gate 1.
Round numbers invite questions.
Buyers increasingly check commute claims themselves, often on a weekday morning. A round number measured at a quiet hour becomes the first objection at the site visit.
A claim with a date, an hour and a method can be checked by anyone, which is what makes it persuasive.
How Imperibuild helps
What changes for developers.
- 01
Measure what you want to advertise
Up to 8 destinations at weekday peak and off peak, with field trips on the top 3.
- 02
Publish a page you cannot edit
A public verification page with typical and bad day times, dates and method, reached by QR code.
- 03
Review wording before print
We suggest a line that states its conditions. You decide what to publish.
- 04
Keep it current
Quarterly remeasurement, and an updated page every quarter.
What you get
Verified Commute, from ₹45,000
- Verified Commute from ₹45,000 per project per quarter
- Minimum two quarters
- Larger projects and townships priced on scope
Independence rules, in full
What paying for verification does not buy.
- You pay for measurement, not a result.
- You cannot edit, hide or reorder measured numbers.
- You can add context notes, which appear labelled as the developer's note.
- If you withdraw, the page says verification has ended and on what date.
- A disputed measurement triggers a remeasurement, with your representative invited to ride along.
- We never rank projects or developers, and never name them in public content.
Compliance context · not legal advice
- Real Estate (Regulation and Development) Act, 2016, as amended: Section 11(2) requires an advertisement for a registered project to show the RERA website address where its registration details are available. Section 12 makes the promoter liable to compensate a buyer who makes an advance or deposit on the basis of an incorrect statement in an advertisement or prospectus and suffers loss. Section 31 provides for complaints to the state authority. Some states add their own requirements, such as QR codes on ads; check your state.
- Consumer Protection Act, 2019: Section 21 empowers the Central Consumer Protection Authority to direct that an advertisement be discontinued or modified and to impose penalties; check the current amounts.
- CCPA guidelines on advertisements and endorsements, 2022, and the ASCI Code, a self regulatory code: claims should be capable of substantiation.
Measured, dated claims are easier to defend than round numbers. Talk to your own counsel about what your ads need.
Questions
For developers.
Will you publish an unfavourable result?
We publish the measured result on the verification page only while you are in the programme. If you withdraw, the page says verification ended and on what date. We never rank projects or name developers anywhere else.
Can we choose which destinations appear?
Yes, you choose up to 8 destinations to measure. You cannot hide or reorder measured numbers once published.
Is this legal compliance?
No. It is measurement. Talk to your own counsel about what your ads need under RERA, consumer protection law and the ASCI Code.
Advertise a commute you can prove.
We measure it, publish the method, and check it again every quarter.